Your brain is lying to you. You have more than five senses. And yes—you really can hear the difference between an IPA and a stout.

• Join award-winning beer writer and broadcaster Pete Brown for a one-of-a-kind audio-visual beer tasting experience, based on the fascinating research behind his latest book – Tasting Notes: The art and science of pairing beer and music.

• Blending neuroscience, storytelling, fandom, and a healthy dose of humour (we promise at least three good jokes), this immersive session has been developed over a decade to challenge everything you think you know about how you taste and perceive beer.

• As you explore the science behind flavour and perception, you’ll also enjoy a curated selection of expertly brewed ales.

• It’s not just a tasting - it’s a sensory voyage of discovery that will change the way you experience beer forever.

Pete Brown is a British writer, broadcaster and consultant specialising in food and drink. Across fourteen books, his broad, fresh approach takes in social history, cultural commentary, travel writing, personal discovery and natural history, all delivered with the warmth and wit you’d expect from a great night down the pub. He writes a weekly beer column for the Sunday Times Magazine – the only regular broadsheet newspaper or magazine beer column in the UK. He has written for newspapers and magazines and given keynote conference speeches around the world, and is a regular contributor to radio and podcasts. He is currently Chair of Judges for the World Beer Awards.

British Beer Writer of the Year: 2009, 2012, 2016 and 2021.

• You will be introduced to several beers, each in a 1/3 pint measure.
• The beers will be finalised closer to the event.
• The selected beers will provide a variety of both beer styles and a range of strengths.
• This event will take place in the Power Room: over the bridge from the Main Hall, then turn left.

Cost:£14.95 per person

This event is an extra event at SCBF50.

You will need to enter the Beer Festival in advance of the talk. This entry will incur the normal Beer Festival admission fee.