The Live Beer Experience is back. Join us and discover 100s of beers from the UK and beyond at London’s biggest beer festival.

Same again please! The Great British Beer Festival returns to Olympia London with the best selection of beer, cider and perry, including new and exciting flavours to discover, from the most popular and innovative breweries around the country. Why stop there when you can sample beers from all over the globe?

Get ready for your journey into the world of beer and immerse yourself in the world’s biggest pub. We’ve got over 30 bars, some up to 10 meters long serving everything from dark milds to light and hoppy ales. And, of course, our wine and gin bars, making this the ultimate party for your palate.

Why not jump on a beer tasting session and learn about the intricacies of flavours and aromas or head over to our Learn and Discover stand to brush up on your knowledge of craft beer?

Alongside our extensive range of bars we have all the quintessential pub games you know and love. Challenge your mates to an epic game of shuffleboard or even a pub sport Olympics.

This summer festival wouldn’t be complete without some live music from cover bands and emerging artists to dance the day away, as well as a wide variety of street food and snacks to keep you going throughout your visit. There’s really no reason to leave.

Grab your glass on arrival and we’ll see you in there. Cheers!